Why Clothes Matter: Lasting Impressions (Part II)

Waarom kleding belangrijk is: blijvende indrukken (Part II)

In the previous blog we explained why a good first impression is important and has more influence on our career than we initially expect. Unfortunately, a good first impression does not stop there. In addition to a first impression, subsequent lasting impressions affect our career. Here, too, clothing plays an important role. Therefore, dressing more casually because everyone else is doing it is not a good idea. Here are 4 reasons to pay attention to your clothes for a good lasting impression. 

Top on mind

Clothing is communication. Through our clothing, we are constantly sending silent messages. These messages are subconsciously picked up by colleagues and potential clients. When making certain decisions such as a project, promotion, introduction, referral, purchase, etc., they surface and start considering you or not.

A form of respect

Through your attire and proper grooming you show that effort has been made. Through this you show that you respect yourself and the person you are interacting with.

You are your own business card

Clothing has a representative function. With it, you show who you are, what you do and what you stand for. It is also a reflection of the company and the corporate culture and values for which you work. After all, you are your own business card. Therefore, it is important that your style reflects both your personality, position, business environment and industry.

The path to promotion

Your clothing can support you in getting promoted. Dress for the job you want, not the job you have is a well-known but equally valuable quote. When you dress more senior, those in charge of your promotion can also introduce you to the relevant role. This can only increase your chances of actually getting the promotion.


Your outfit can help determine your career. Therefore, it is important to find a style that works for both you and your career – an authentic professional style. In The Acquired Club you will find master classes around various style topics that will help you discover and/or optimize your style. Or you can book the personal brand style as masterclass or 1-on-1 session.

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